Maria Luisa D. Vitales, ACC

Professional Coach

Maria Luisa “Luchi” D. Vitales is a professional coach accorded with credentials by the International Coach Federation (ICF) USA, and GALLUP, USA as Strengths Coach.

Luchi has over 20 years of Human Capital development experience partnering with CEOs and business leaders to make better decisions around people, organization, and culture, driven by compelling on-trend market disruptions.

On the coaching space, she has helped in the transference of coaching knowledge through the conduct of workshops and coaching sessions to individuals and teams at the top management, to middle management, and entrepreneurs, in a wide range of industries covering Fast Moving Consumer Group (FMCG); Financial Institutions; Communication Network; Media & Research; Manufacturing; Advertising; Pharmaceutical; and Distribution, locally and in the ASEAN and the UAE region.

In 2013-2014, Luchi was the President of ICF Philippines, instrumental in building the country’s coaching organization.

Luchi had her Executive Education at the Harvard Business School, USA on Strategic Human Resource Management. She took her Advanced Management Program at the IESE Business School, University of Navarra, Barcelona, Spain.

She had a specialized coach training on Adversity Quotient(AQ) and GRIT (Growth, Resilience, Instinct, & Tenacity) by Dr. Paul Stoltz’s AQ Peak Learning, Inc.

Her most recent business skill enhancement is on Digital Learning in New York, 2018, where coaching takes on a digital platform as a management strategy for emerging corporate leaders.

Luchi is an inspirational storyteller, design thinker; creative learning architect…a humorist. A juxtapose of these competencies can help propel coachees to push their critical goals and help in transforming positive perspectives in their given roles.



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